BKT<\/strong><\/a> com o mundial feminino junta-se ao patroc\u00ednio de t\u00edtulo do campeonato de curling masculino. Esta competi\u00e7\u00e3o decorreu de 2 a 11 de abril em Calgary, com a equipa sueca a sagrar-se campe\u00e3 do mundo pela terceira vez consecutiva. A op\u00e7\u00e3o pela parceria com estas duas competi\u00e7\u00f5es internacionais n\u00e3o \u00e9 coincid\u00eancia: nos \u00faltimos anos, o n\u00famero de f\u00e3s do curling cresceu substancialmente em todo o mundo.<\/p>\nAl\u00e9m disso, tanto o campeonato mundial masculino como o feminino s\u00e3o uma porta de entrada para os Jogos Ol\u00edmpicos de Pequim em 2022 para as equipas de todos os continentes. As seis melhores equipas podem representar os seus pa\u00edses nos Jogos Ol\u00edmpicos.<\/p>\n
Uma meta desportiva importante para os participantes e um objetivo estrat\u00e9gico para a BKT. Atrav\u00e9s destas competi\u00e7\u00f5es, a empresa pretende aumentar o reconhecimento de marca e centrar-se no seu p\u00fablico-alvo n\u00e3o s\u00f3 no Canad\u00e1, como tamb\u00e9m nos pa\u00edses participantes da \u00c1sia, Europa e Estados Unidos.<\/p>\n
Por raz\u00f5es de seguran\u00e7a, todos os jogos do campeonato ir\u00e3o decorrer \u00e0 porta fechada. Contudo, ser\u00e3o transmitidos a n\u00edvel internacional e, assim, a BKT estar\u00e1 em ecr\u00e3s de todo o mundo. Na qualidade de parceiro apresentador, a marca da BKT marcar\u00e1 presen\u00e7a na pista e na parede circundante, em pain\u00e9is e grades.<\/p>\n
“Esta parceria permite-nos apoiar ainda mais o maravilhoso desporto do curling. Partilhamos os mesmos valores, como empresa e agora como parceiro”, explicou Rajiv Poddar, co-diretor gerente da BKT, “Este desporto tamb\u00e9m nos permite chegar aos nossos utilizadores finais n\u00e3o s\u00f3 em campo, como tamb\u00e9m atrav\u00e9s dos seus hobbies e paix\u00f5es desportivas. S\u00e3o v\u00e1rios os adeptos deste desporto que vivem nas zonas rurais e agr\u00edcolas do Canad\u00e1: uma fonte potencial de clientes para a BKT e o seu neg\u00f3cio.”<\/p>\n
De facto, no Canad\u00e1, um mercado importante para o grupo indiano, 50% dos f\u00e3s do desporto t\u00eam entre 35 e 64 anos. E um ter\u00e7o dos f\u00e3s vive nas pradarias e na prov\u00edncia de Alberta, com picos de audi\u00eancia nas zonas e comunidades rurais destes territ\u00f3rios, abarcando um p\u00fablico alvo chave para a BKT.<\/p>\n
“\u00c9 um prazer continuar a colabora\u00e7\u00e3o com a BKT Tires,” afirmou Katherine Henderson, CEO da Curling Canada, “\u00c9 muito bom poder trabalhar em sinergia com uma empresa que realmente acredita no valor do curling e nos homens e mulheres atletas. O nosso muito obrigado por parte das equipas e de todos os f\u00e3s e apoiantes deste desporto.”<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
A BKT est\u00e1 fortalecer a sua liga\u00e7\u00e3o ao curling,…<\/p>\n","protected":false},"author":13,"featured_media":13901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[989],"class_list":["post-13923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-bkt"],"yoast_head":"\n
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