{"id":15195,"date":"2021-10-12T14:00:19","date_gmt":"2021-10-12T13:00:19","guid":{"rendered":"https:\/\/revistadospneus.com\/pt\/?p=15195"},"modified":"2021-10-12T09:25:58","modified_gmt":"2021-10-12T08:25:58","slug":"guia-michelin-evoluiu-na-apresentacao-digital","status":"publish","type":"post","link":"https:\/\/revistadospneus.com\/pt\/2021\/10\/12\/guia-michelin-evoluiu-na-apresentacao-digital\/","title":{"rendered":"Guia Michelin evoluiu na apresenta\u00e7\u00e3o digital"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15191\" src=\"https:\/\/revistadospneus.com\/pt\/wp-content\/uploads\/2021\/09\/Guia-Michelin-evoluiu-na-apresentacao-digital.jpeg\" alt=\"09 - Guia-Michelin-evoluiu-na-apresentacao-digital\" width=\"1024\" height=\"581\" srcset=\"https:\/\/revistadospneus.com\/pt\/wp-content\/uploads\/2021\/09\/Guia-Michelin-evoluiu-na-apresentacao-digital.jpeg 1024w, https:\/\/revistadospneus.com\/pt\/wp-content\/uploads\/2021\/09\/Guia-Michelin-evoluiu-na-apresentacao-digital-300x170.jpeg 300w, https:\/\/revistadospneus.com\/pt\/wp-content\/uploads\/2021\/09\/Guia-Michelin-evoluiu-na-apresentacao-digital-150x85.jpeg 150w, https:\/\/revistadospneus.com\/pt\/wp-content\/uploads\/2021\/09\/Guia-Michelin-evoluiu-na-apresentacao-digital-768x436.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>Evolu\u00e7\u00e3o digital do Guia MICHELIN simplifica a forma de apresentar os estabelecimentos inclu\u00eddos nas suas plataformas. Desaparecem a distin\u00e7\u00e3o e o pictograma \u2018O prato MICHELIN\u2019, embora os restaurantes pertencentes a esta categoria continuem a figurar como recomendados pelo Guia<\/strong><\/p>\n<p>Desde h\u00e1 mais de um s\u00e9culo, o Guia MICHELIN tem mantido o seu inquebrant\u00e1vel compromisso de guiar os amantes da gastronomia e os viajantes de todo o mundo at\u00e9 aos melhores restaurantes. Fiel a esta ambi\u00e7\u00e3o, e com o objetivo de colocar \u00e0 disposi\u00e7\u00e3o dos leitores as suas recomenda\u00e7\u00f5es, o Guia MICHELIN n\u00e3o deixou de evoluir e de transformar-se ao longo do tempo, adaptando-se tamb\u00e9m \u00e0s novas plataformas digitais para continuar a liderar o sector.<\/p>\n<p>A presen\u00e7a em redes sociais, juntamente com o maior protagonismo do site e da aplica\u00e7\u00e3o do Guia MICHELIN, tornam poss\u00edvel que os seus conte\u00fados cheguem a um maior n\u00famero de utilizadores, e que estes possam programar as suas viagens, e descobrir e reservar com maior facilidade os estabelecimentos que melhor se adaptem \u00e0s suas necessidades. Por outro lado, al\u00e9m das refer\u00eancias dos inspetores Michelin, os utilizadores do Guia tamb\u00e9m contam com as avalia\u00e7\u00f5es dos pr\u00f3prios comensais, artigos editoriais, filtros de procura tem\u00e1ticos ou servi\u00e7o de reservas online. Com todas estas ferramentas ao seu alcance, o Guia MICHELIN garante aos utilizadores que cada experi\u00eancia \u00e9 \u00fanica.<\/p>\n<p>Para simplificar a apresenta\u00e7\u00e3o das suas sele\u00e7\u00f5es, e partilhar a melhor e mais relevante informa\u00e7\u00e3o, e dado que a presen\u00e7a de um restaurante na sele\u00e7\u00e3o do Guia j\u00e1 indica a sua qualidade gastron\u00f3mica, a partir de agora desaparecem a distin\u00e7\u00e3o e o pictograma \u2018O prato MICHELIN\u2019. Uma medida que n\u00e3o ter\u00e1 qualquer impacto na presen\u00e7a dos restaurantes destacados dentro dessa categoria do Guia MICHELIN, que se manter\u00e3o nas diferentes plataformas como restaurantes recomendados pelos inspetores com base na qualidade da sua cozinha. Al\u00e9m disso, os estabelecimentos poder\u00e3o indicar a sua inclus\u00e3o no Guia atrav\u00e9s de novo kit de comunica\u00e7\u00e3o proporcionado pela Michelin.<\/p>\n<p>Com esta evolu\u00e7\u00e3o \u00e9 refor\u00e7ada a solidez das distin\u00e7\u00f5es do Guia, assegurando-se que cada uma delas \u00e9 realmente diferenciadora. Assim, as Estrelas MICHELIN indicam as melhores experi\u00eancias culin\u00e1rias; a Estrela Verde MICHELIN destaca os restaurantes que d\u00e3o mostras do seu compromisso com uma gastronomia mais sustent\u00e1vel; e os Bib Gourmand representam os estabelecimentos com a melhor rela\u00e7\u00e3o qualidade-pre\u00e7o.<\/p>\n<p>Todas estas categorias continuar\u00e3o a aparecer no Guia, para indicar aos clientes o que podem encontrar em cada estabelecimento, especialmente naqueles que contam com uma ou v\u00e1rias Estrelas MICHELIN. Os reconhecidos com uma Estrela representam \u201cuma cozinha de grande n\u00edvel. Merece a pena parar!\u201d; os que possuem duas Estrelas resumem-se como \u201cuma cozinha excecional. Merece um desvio!\u201d; e os que contam com tr\u00eas Estrelas antecipam \u201cuma cozinha \u00fanica. Justifica a viagem!\u201d.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Evolu\u00e7\u00e3o digital do Guia MICHELIN simplifica a forma de&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":13,"featured_media":15191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[48],"class_list":["post-15195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-michelin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guia Michelin evoluiu na apresenta\u00e7\u00e3o digital - Revista dos Pneus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revistadospneus.com\/pt\/2021\/10\/12\/guia-michelin-evoluiu-na-apresentacao-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guia Michelin evoluiu na apresenta\u00e7\u00e3o digital - 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