{"id":24360,"date":"2023-01-30T08:00:18","date_gmt":"2023-01-30T08:00:18","guid":{"rendered":"https:\/\/revistadospneus.com\/pt\/?p=24360"},"modified":"2023-01-29T16:54:37","modified_gmt":"2023-01-29T16:54:37","slug":"nokian-tyres-procura-solucoes-para-pneus-sustentaveis","status":"publish","type":"post","link":"https:\/\/revistadospneus.com\/pt\/2023\/01\/30\/nokian-tyres-procura-solucoes-para-pneus-sustentaveis\/","title":{"rendered":"Nokian Tyres procura solu\u00e7\u00f5es para pneus sustent\u00e1veis"},"content":{"rendered":"

\"01<\/p>\n

A Nokian Tyres<\/a> lan\u00e7ou a FAST RACE, BIG CHANGE, um desafio na procura solu\u00e7\u00f5es para pneus sustent\u00e1veis<\/strong><\/p>\n

O objetivo \u00e9 encontrar novas ideias e solu\u00e7\u00f5es sustent\u00e1veis de todo o mundo e das ind\u00fastrias a serem colocadas em produ\u00e7\u00e3o nos futuros pneus Nokian Tyres premium.<\/p>\n

O desafio estava aberto a todas as empresas, estudantes e investigadores, e reuniu um grande interesse a n\u00edvel mundial com inscri\u00e7\u00f5es de 18 pa\u00edses diferentes.<\/p>\n

O desafio “FAST RACE, BIG CHANGE CHANGE” culminou com um evento final realizado no lend\u00e1rio centro de testes de pneus de Inverno da Nokian Tyres, White Hell em Ivalo, Lap\u00f3nia finlandesa.<\/p>\n

O vencedor escolhido entre os quatro finalistas ter\u00e1 a oportunidade \u00fanica de colaborar com os peritos em I&D da Nokian Tyres para tornar a sua ideia realidade e fazer parte da hist\u00f3ria de sustentabilidade da Nokian Tyres ao longo das d\u00e9cadas.<\/p>\n

Quatro finalistas cuidadosamente escolhidos
\n<\/strong>A equipa de peritos em pneus da Nokian Tyres analisou cuidadosamente cada candidatura e escolheu quatro finalistas para apresentar as suas inova\u00e7\u00f5es no evento final na Lap\u00f3nia. Os finalistas s\u00e3o Microwave Solutions GmbH da Su\u00ed\u00e7a com uma solu\u00e7\u00e3o para o processamento de materiais reciclados, Universal Matter Inc. do Canad\u00e1 com uma inova\u00e7\u00e3o para grafeno sustent\u00e1vel, Reselo AB da Su\u00e9cia com uma inova\u00e7\u00e3o para borracha de base biol\u00f3gica, e um especialista em simula\u00e7\u00e3o de modela\u00e7\u00e3o da It\u00e1lia com uma solu\u00e7\u00e3o para uma cadeia de fornecimento mais sustent\u00e1vel.<\/p>\n

“Estamos extremamente satisfeitos com o elevado n\u00edvel dos concorrentes. Todos eles trazem algo \u00fanico e interessante para a mesa. Acreditamos que todos eles poderiam ajudar-nos no nosso caminho para alcan\u00e7ar os nossos ambiciosos objetivos de sustentabilidade. Tudo depende agora do seu desempenho no evento final”, diz Teemu Soini, Chefe de Inova\u00e7\u00e3o e Desenvolvimento da Nokian Tyres.<\/p>\n

\u00a0Um evento final \u00fanico
\n<\/strong>O evento final realiza-se no centro de testes de Nokian Tyres White Hell, situado em Ivalo, na Lap\u00f3nia finlandesa, cerca de 300 km acima do C\u00edrculo \u00c1rtico. A\u00ed os finalistas t\u00eam a oportunidade \u00fanica de apresentar a sua ideia a um painel de ju\u00edzes especializados. A partir do banco de tr\u00e1s de um ve\u00edculo el\u00e9trico conduzido por um piloto de testes Nokian Tyres e em excesso de velocidade numa pista de testes congelada, precisam de convencer o j\u00fari da sua inova\u00e7\u00e3o com um pitch live streamed para o painel.<\/p>\n

Ap\u00f3s a r\u00e1pida sess\u00e3o de pitching no carro, os finalistas enfrentam um grande j\u00fari composto por um grupo selecionado de influenciadores e inovadores da ind\u00fastria, tanto da Nokian Tyres como de fora da empresa.<\/p>\n

O vencedor do desafio receber\u00e1 um pr\u00e9mio monet\u00e1rio, bem como a oportunidade de explorar uma parceria comercial ou de desenvolvimento com a Nokian Tyres.<\/p>\n

“Queremos ter a certeza de que estamos a fazer tudo o que podemos para que a condu\u00e7\u00e3o futura seja t\u00e3o sustent\u00e1vel quanto poss\u00edvel. Estamos prontos a comprometer-nos com uma parceria de longo prazo com o vencedor e esperamos que seja assim que encontraremos a pr\u00f3xima grande solu\u00e7\u00e3o para vencer a corrida contra as altera\u00e7\u00f5es clim\u00e1ticas”, diz Soini.<\/p>\n

A Nokian Tyres estabeleceu objetivos ambiciosos em termos de sustentabilidade. Entre eles est\u00e3o os objetivos de ter 50% de todas as mat\u00e9rias-primas utilizadas nos pneus recicladas ou renov\u00e1veis at\u00e9 ao final de 2030, e de reduzir as emiss\u00f5es de CO2 da produ\u00e7\u00e3o em 50%. Em Janeiro de 2022 introduziu um novo conceito de pneus Nokian Tyres Green Step, uma obra-prima de inova\u00e7\u00e3o sustent\u00e1vel com o seu design ambicioso que consiste em 93% dos materiais reciclados ou renov\u00e1veis. Este pneu conceito aproximou-nos do objectivo e do desafio “FAST RACE, BIG CHANGE”.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Nokian Tyres lan\u00e7ou a FAST RACE, BIG CHANGE,…<\/p>\n","protected":false},"author":13,"featured_media":24363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[1776,1775,47,1777],"class_list":["post-24360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-big-change","tag-fast-race","tag-nokian-tyres","tag-pneus-sustentaveis"],"yoast_head":"\nNokian Tyres procura solu\u00e7\u00f5es para pneus sustent\u00e1veis - Revista dos Pneus<\/title>\n<meta name=\"description\" content=\"A Nokian Tyres lan\u00e7ou a FAST RACE, BIG CHANGE, um desafio na procura solu\u00e7\u00f5es para pneus sustent\u00e1veis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revistadospneus.com\/pt\/2023\/01\/30\/nokian-tyres-procura-solucoes-para-pneus-sustentaveis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nokian Tyres procura solu\u00e7\u00f5es para pneus sustent\u00e1veis - 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