Hankook<\/a> lan\u00e7ou a sua nova fam\u00edlia de pneus iON no ano passado, que est\u00e1 especialmente orientada para as necessidades dos ve\u00edculos el\u00e9tricos. No entanto, a quest\u00e3o de saber porque \u00e9 que os ve\u00edculos el\u00e9tricos precisam de pneus especiais continua a ser recorrente<\/strong><\/p>\nA campanha nas redes sociais “Bad Day” responde a esta quest\u00e3o de uma forma extraordin\u00e1ria, mostrando um veado que, depois de ultrapassar in\u00fameros obst\u00e1culos e perigos, acaba por saltar directamente para a frente de um carro na estrada naquele momento. O poder de travagem do pneu Hankook iON evo evita que o veado e os seus passageiros se magoem, parando o ve\u00edculo no mais curto espa\u00e7o de tempo poss\u00edvel.<\/p>\n
“Com a campanha ‘Bad Day’ nas redes sociais, queremos mostrar que, gra\u00e7as \u00e0s suas excelentes propriedades, os nossos novos produtos iON s\u00e3o a escolha certa para ve\u00edculos el\u00e9ctricos. O iON evo certificou o seu excelente desempenho e caracter\u00edsticas de seguran\u00e7a no teste de pneus conduzido recentemente pela revista Auto Bild e foi o vencedor”, diz Felix Kinzer, Director de Comunica\u00e7\u00f5es Corporativas da Europa e CIS na Hankook Tire Europe.<\/p>\n
Com os seus pneus iON, a empresa pretende dar um contributo decisivo para a transi\u00e7\u00e3o para a mobilidade com emiss\u00f5es zero, tamb\u00e9m em termos de pneus. O novo desenvolvimento caracteriza-se por uma resist\u00eancia ao rolamento ainda mais baixa, um comportamento de funcionamento silencioso e uma elevada resist\u00eancia. Em compara\u00e7\u00e3o com os pneus convencionais, isto significa uma maior autonomia por carga de bateria e uma melhor experi\u00eancia de condu\u00e7\u00e3o para o condutor de um ve\u00edculo el\u00e9ctrico. Al\u00e9m disso, os novos produtos iON da Hankook foram concebidos para os elevados bin\u00e1rios imediatos oferecidos pelos ve\u00edculos el\u00e9ctricos de alta pot\u00eancia.<\/p>\n
A campanha \u00e9 uma colabora\u00e7\u00e3o entre a Hankook e a McCann Nova Iorque, bem como os parceiros RECH x Fried e Okean. A m\u00fasica \u00e9 da Mr. Pink Music. A campanha \u00e9 exibida nos canais digitais e sociais dos parceiros com o t\u00edtulo “Bad Day” e tamb\u00e9m foi apresentada no Festival Internacional de Criatividade Cannes Lions 2023 em Abril.<\/p>\n","protected":false},"excerpt":{"rendered":"
O fabricante de pneus premium Hankook lan\u00e7ou a sua…<\/p>\n","protected":false},"author":13,"featured_media":25993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[935,2246,2245],"class_list":["post-26052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-hankook","tag-pneus-ion","tag-pneus-premium"],"yoast_head":"\n
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