{"id":7434,"date":"2019-11-26T15:16:17","date_gmt":"2019-11-26T15:16:17","guid":{"rendered":"http:\/\/revistadospneus.com\/wp\/?p=7434"},"modified":"2020-01-20T15:21:17","modified_gmt":"2020-01-20T15:21:17","slug":"pirelli-reuniu-clientes-no-motorsport-institute","status":"publish","type":"post","link":"https:\/\/revistadospneus.com\/pt\/2019\/11\/26\/pirelli-reuniu-clientes-no-motorsport-institute\/","title":{"rendered":"Pirelli reuniu clientes no Motorsport Institute"},"content":{"rendered":"

\"11<\/p>\n

A Pirelli reuniu, no m\u00eas passado, cerca de uma centena de alguns dos melhores clientes de Portugal e Espanha para uma conven\u00e7\u00e3o, que teve lugar nas magnificas instala\u00e7\u00f5es do Motorsport Institute (MSI), situado em Madrid.<\/strong><\/p>\n

A reuni\u00e3o serviu para colocar em cima da mesa a situa\u00e7\u00e3o do mercado, o crescente incremento do mix<\/em> e as oportunidades imediatas que, pela sazonalidade, abrem o mercado: segmentos All Season e Winter.<\/p>\n

O encontro come\u00e7ou com uma abordagem atual da situa\u00e7\u00e3o da Pirelli na Pen\u00ednsula Ib\u00e9rica, com os discursos do CEO, Alejandro Recasens, e M\u00edchel Delgado, diretor comercial.<\/p>\n

Os presentes tiveram direito a uma detalhada e completa forma\u00e7\u00e3o sobre a gama Pirelli, realizada pelo formador da empresa, Enric Llimargas.<\/p>\n

A forma\u00e7\u00e3o terminou com uma interven\u00e7\u00e3o de Florenci Caso, respons\u00e1vel da divis\u00e3o de desporto em Portugal e Espanha, sobre a posi\u00e7\u00e3o e o estado da Pirelli no desporto autom\u00f3vel.<\/p>\n

O respons\u00e1vel abordou a situa\u00e7\u00e3o da maioria dos campeonatos e, tamb\u00e9m, o not\u00e1vel crescimento da quota de mercado da empresa do P longo na Pen\u00ednsula Ib\u00e9rica, um aumento tamb\u00e9m ligado aos sucessos desportivos.<\/p>\n

A liga\u00e7\u00e3o entre a Pirelli<\/a> e o automobilismo tem sido uma das chaves fundamentais da marca. Todo o legado competitivo que surge desta associa\u00e7\u00e3o \u00e9 evidente nos locais como o Motorsport Institute, cujos 15.000 m2<\/sup> j\u00e1 receberam o merecido apelido de templo do automobilismo em Espanha.<\/p>\n

Os participantes na conven\u00e7\u00e3o puderam desfrutar de uma visita guiada ao museu, que inclui alguns dos modelos m\u00edticos mundiais com pneus Pirelli, tais como o Lancia 037 e Stratos ou v\u00e1rios BMW M3, entre muitos outros.<\/p>\n

O encerramento da conven\u00e7\u00e3o tamb\u00e9m esteve ligado ao desporto autom\u00f3vel, especificamente com uma competi\u00e7\u00e3o em simulador.<\/p>\n

Os melhores representantes das oficinas mediram for\u00e7as entre eles durante uma sess\u00e3o l\u00fadica na espetacular infraestrutura da MSI, uma refer\u00eancia no campo dos e-sports<\/em> a n\u00edvel mundial.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Pirelli reuniu, no m\u00eas passado, cerca de uma…<\/p>\n","protected":false},"author":13,"featured_media":7435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[983,109,912],"class_list":["post-7434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-motorsport-institute","tag-pirelli","tag-revista-dos-pneus"],"yoast_head":"\nPirelli reuniu clientes no Motorsport Institute - Revista dos Pneus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revistadospneus.com\/pt\/2019\/11\/26\/pirelli-reuniu-clientes-no-motorsport-institute\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pirelli reuniu clientes no Motorsport Institute - 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