{"id":77855,"date":"2026-01-27T08:00:25","date_gmt":"2026-01-27T08:00:25","guid":{"rendered":"https:\/\/revistadospneus.com\/pt\/?p=77855"},"modified":"2026-01-26T17:57:50","modified_gmt":"2026-01-26T17:57:50","slug":"the-tire-cologne-2026-aposta-na-economia-circular","status":"publish","type":"post","link":"https:\/\/revistadospneus.com\/pt\/2026\/01\/27\/the-tire-cologne-2026-aposta-na-economia-circular\/","title":{"rendered":"The Tire Cologne 2026 aposta na economia circular"},"content":{"rendered":"

\"01<\/strong><\/p>\n

A The Tire Cologne 2026<\/a> vai colocar a economia circular no centro da edi\u00e7\u00e3o de 2026, com a amplia\u00e7\u00e3o do INNOVATION LAB e a introdu\u00e7\u00e3o do novo segmento “Material e Produ\u00e7\u00e3o”, oferecendo uma vis\u00e3o integrada sobre o futuro sustent\u00e1vel da ind\u00fastria de pneus<\/strong><\/p>\n

Com o alargamento do INNOVATION LAB, a The Tire Cologne refor\u00e7a o seu posicionamento como plataforma internacional de refer\u00eancia para a inova\u00e7\u00e3o no setor dos pneus. O formato evoluiu para dar maior destaque \u00e0 economia circular, integrando materiais sustent\u00e1veis, processos de produ\u00e7\u00e3o inteligentes e sistemas circulares de cria\u00e7\u00e3o de valor ao longo de toda a cadeia produtiva.<\/p>\n

A resposta \u00e0s crescentes exig\u00eancias ambientais, \u00e0s novas condi\u00e7\u00f5es regulamentares e \u00e0 crescente digitaliza\u00e7\u00e3o do setor est\u00e1 refletida num espa\u00e7o dedicado \u00e0 inova\u00e7\u00e3o, \u00e0 transfer\u00eancia de conhecimento e ao di\u00e1logo entre os diferentes intervenientes da ind\u00fastria.<\/p>\n

Fabricantes de pneus, fornecedores, produtores de m\u00e1quinas e software, bem como institutos de investiga\u00e7\u00e3o, ir\u00e3o apresentar solu\u00e7\u00f5es que v\u00e3o desde a obten\u00e7\u00e3o de mat\u00e9rias-primas at\u00e9 \u00e0 reciclagem, passando pela intelig\u00eancia artificial, automa\u00e7\u00e3o, produ\u00e7\u00e3o aditiva e estrat\u00e9gias de zero desperd\u00edcio.<\/p>\n

Uma das principais novidades da edi\u00e7\u00e3o de 2026 \u00e9 a \u00e1rea de economia circular, que passa a representar, de forma integrada, todo o ciclo de vida dos materiais utilizados na produ\u00e7\u00e3o de pneus. Pela primeira vez, ser\u00e1 poss\u00edvel acompanhar o percurso completo desde a extra\u00e7\u00e3o da mat\u00e9ria-prima, passando pela produ\u00e7\u00e3o e utiliza\u00e7\u00e3o, at\u00e9 \u00e0 reutiliza\u00e7\u00e3o e reciclagem.<\/p>\n

Este conceito \u00e9 complementado pelo novo segmento “Material e Produ\u00e7\u00e3o”, que coloca o foco nas mat\u00e9rias-primas sustent\u00e1veis, nas tecnologias de materiais emergentes e em processos produtivos orientados para a preserva\u00e7\u00e3o de recursos.<\/p>\n

Adicionalmente, temas centrais para o futuro ser\u00e3o tamb\u00e9m abordados na programa\u00e7\u00e3o dos palcos: no Palco TIRE, o European Rubber Journal apresentar\u00e1 duas sess\u00f5es de discuss\u00e3o no \u00e2mbito do Future Tire Forum. O foco ser\u00e1 nos desenvolvimentos na produ\u00e7\u00e3o, tecnologia de materiais, gest\u00e3o da qualidade e responsabilidade do produto na ind\u00fastria global de pneus.<\/p>\n","protected":false},"excerpt":{"rendered":"

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