The Tire Cologne 2026<\/a> reuniu cerca de 400 expositores de 33 pa\u00edses e aproximadamente 14.600 visitantes de 110 pa\u00edses, confirmando a relev\u00e2ncia internacional da feira para o setor dos pneus e servi\u00e7os associados<\/strong><\/p>\nAl\u00e9m da dimens\u00e3o do evento, a edi\u00e7\u00e3o deste ano ficou marcada pelo destaque dado a temas como a digitaliza\u00e7\u00e3o, a economia circular, os servi\u00e7os para as oficinas e os novos modelos de neg\u00f3cio do setor.<\/p>\n
“Os desafios para o setor est\u00e3o a tornar-se mais complexos e globais. Por isso, plataformas que ofere\u00e7am orienta\u00e7\u00e3o, re\u00fanam conhecimento e possibilitem a troca de experi\u00eancias entre a economia, a pol\u00edtica e a ci\u00eancia s\u00e3o ainda mais importantes. A THE TIRE COLOGNE assume exatamente este papel na ind\u00fastria dos pneus”, afirmou Oliver Frese, diretor de opera\u00e7\u00f5es da Koelnmesse.<\/p>\n
WALK OF SERVICES ganha relev\u00e2ncia<\/strong><\/p>\nUm dos destaques da edi\u00e7\u00e3o de 2026 foi o WALK OF SERVICES, espa\u00e7o dedicado a solu\u00e7\u00f5es digitais, servi\u00e7os e tecnologia para oficinas e com\u00e9rcio especializado.<\/p>\n
O formato reuniu 147 empresas, incluindo 44 novos expositores, e registou uma forte ades\u00e3o por parte de profissionais do com\u00e9rcio de pneus e oficinas. As \u00e1reas em destaque inclu\u00edram solu\u00e7\u00f5es para gest\u00e3o de processos, servi\u00e7os autom\u00f3veis, tecnologia para oficinas, sustentabilidade e reciclagem.<\/p>\n
“Com o WALK OF SERVICES, a THE TIRE COLOGNE criou uma plataforma que oferece solu\u00e7\u00f5es concretas e novas perspetivas para o com\u00e9rcio e as oficinas. O elevado n\u00edvel de participa\u00e7\u00e3o e o grande interesse dos visitantes confirmam a relev\u00e2ncia desta oferta para o setor”, referiuStephan Helm, presidente da Associa\u00e7\u00e3o Alem\u00e3 de Com\u00e9rcio a Retalho e Vulcaniza\u00e7\u00e3o de Pneus (BRV).<\/p>\n
Economia circular e digitaliza\u00e7\u00e3o em foco<\/strong><\/p>\nA economia circular foi um dos temas centrais da feira, com v\u00e1rias sess\u00f5es dedicadas \u00e0 efici\u00eancia de recursos, reciclagem, recauchutagem e cadeias de valor circulares.<\/p>\n
O Innovation Lab apresentou ainda demonstra\u00e7\u00f5es pr\u00e1ticas de tecnologias emergentes, incluindo solu\u00e7\u00f5es digitais e sistemas baseados em RFID, destinados a melhorar a rastreabilidade, a gest\u00e3o de processos e os servi\u00e7os ao longo do ciclo de vida do pneu.<\/p>\n
Outro dos momentos de destaque foi a colabora\u00e7\u00e3o com a Global OTR Conference, dedicada ao segmento dos pneus especiais e todo-o-terreno, onde foram debatidos temas relacionados com sustentabilidade, seguran\u00e7a, digitaliza\u00e7\u00e3o e tend\u00eancias de mercado.<\/p>\n
A edi\u00e7\u00e3o de 2026 contou ainda com a participa\u00e7\u00e3o de Oliver Krischer, Ministro do Ambiente, Conserva\u00e7\u00e3o da Natureza e Transportes da Ren\u00e2nia do Norte-Vestf\u00e1lia, que destacou a import\u00e2ncia das cadeias de valor circulares para o futuro da ind\u00fastria.<\/p>\n
A pr\u00f3xima edi\u00e7\u00e3o da THE TIRE COLOGNE realiza-se entre 30 de maio e 1 de junho de 2028, em Col\u00f3nia, Alemanha.<\/p>\n","protected":false},"excerpt":{"rendered":"
A The Tire Cologne 2026 reuniu cerca de 400…<\/p>\n","protected":false},"author":13,"featured_media":79167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[5258,5257,387,2674,108,1659,950],"class_list":["post-79151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-33-paises","tag-400-expositores","tag-economia-circular","tag-feira-internacional","tag-pneus","tag-sustentabilidade","tag-the-tire-cologne"],"yoast_head":"\n
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