Matrax Tyres<\/a>, direcionada para o segmento PCR (Passenger Car Radial), e Matoro, dedicada ao segmento TBR (Truck & Bus Radial), com o lan\u00e7amento de mais de 70 novas medidas<\/strong><\/p>\nEste alargamento da AB Tyres vem ampliar significativamente o portef\u00f3lio e refor\u00e7a a sua capacidade de resposta \u00e0s necessidades de diferentes mercados, segmentos e tipologias de ve\u00edculos.<\/p>\n
Com as suas marcas presentes em mais de 60 pa\u00edses, a empresa continua a consolidar a sua estrat\u00e9gia de crescimento internacional, atrav\u00e9s do investimento no desenvolvimento de novos produtos e na disponibiliza\u00e7\u00e3o de solu\u00e7\u00f5es cada vez mais competitivas para parceiros, distribuidores e clientes em todo o mundo. Neste contexto, o ano de 2027 trar\u00e1 tamb\u00e9m novidades, com o lan\u00e7amento de uma gama All Season da MatraX Tyres.<\/p>\n
A participa\u00e7\u00e3o em eventos e feiras internacionais tem sido uma aposta constante da AB Tyres e um dos principais canais para a apresenta\u00e7\u00e3o das suas novidades, o refor\u00e7o das rela\u00e7\u00f5es comerciais e a angaria\u00e7\u00e3o de novos distribuidores. Entre as iniciativas realizadas, destaca-se a presen\u00e7a mais recente na THE TIRE COLOGNE, um dos mais relevantes encontros mundiais da ind\u00fastria dos pneus, que re\u00fane cerca de 400 expositores de 33 pa\u00edses e aproximadamente 14.600 visitantes provenientes de 110 pa\u00edses.<\/p>\n
“A presen\u00e7a e investimento neste tipo de iniciativas s\u00e3o uma sempre uma oportunidade privilegiada para apresentar as nossas gamas MatraX Tyres, no segmento PCR, e Matoro, no segmento TBR, bem como para partilharmos a vis\u00e3o das marcas para os pr\u00f3ximos anos. Para al\u00e9m disso, estas a\u00e7\u00f5es s\u00e3o, n\u00e3o s\u00f3 fundamentais para estreitarmos rela\u00e7\u00f5es com distribuidores e parceiros, mas tamb\u00e9m para estabelecermos novos contatos com potenciais clientes e de diferentes geografias”, afirmou Filipe Bandeira, diretor-geral da AB Tyres.<\/p>\n
O refor\u00e7o cont\u00ednuo no aumento do portef\u00f3lio, aliado \u00e0 presen\u00e7a nos principais eventos internacionais do setor, assume-se, assim, como um dos pilares da estrat\u00e9gia de crescimento das marcas Matrax e Matoro. Neste sentido, AB Tyres pretende continuar a expandir a sua presen\u00e7a internacional, desenvolver novas parcerias e afirmar uma oferta pr\u00f3pria cada vez mais completa, competitiva e adaptada \u00e0s exig\u00eancias dos diferentes mercados.<\/p>\n","protected":false},"excerpt":{"rendered":"
A AB Tyres, refor\u00e7ou a oferta das suas marcas…<\/p>\n","protected":false},"author":13,"featured_media":79626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[922,3245,5355,5354,1699,3282,108],"class_list":["post-79622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-ab-tyres","tag-lancamento","tag-marcas-proprias","tag-matoro","tag-matrax","tag-novas-medidas","tag-pneus"],"yoast_head":"\n
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